Tip of the Month

Door plate – created with Foto Transfer POTCH


Milestones in History

1838 Carl Johann Dietrich Kreul (1803-1867), multitalented and well-known as an artist and inventor becomes the founder of the company in Nuremberg. He develops a special machine for the production of oil colors which remained unrivalled into the next century.
1842 Carl Kreul relocated his company to Forchheim to profit from the strategic advantages of this location.
1922 The Company is purchased by the Schmidt family, residents of Forchheim and pharmacists by profession.
1959 Dr. Julius Schmidt, a chemist, becomes head of the company.
1983 His daughter, Gertraud Hawranek, Dipl.-Kfm., joins management.
1988 Gertraud Hawranek becomes an associate with C. KREUL.
1990 Gertraud Hawranek initiates the new KREUL model – in fruitful collaboration with Professor Renker until 2001 the KREUL model moved forward briskly.
1992 A new strategy concept is introduced, the range of products and distribution policy are modernized.
1996 C. KREUL moves to its new manufacturing facilities in Hallerndorf. In the same year C. KREUL and Faber-Castell agree on mutual distribution channels.
1997 C. KREUL expands its range of products and incorporates the “Marianne Hobby” line of arts-and crafts items and floral decorations.
1998 For the first time ever C. KREUL is listed among the “Top 100” companies in Bavaria.
1999 Wolfgang Müller, former head of Distribution, joins management. Numerous new jobs are created, the number of employees grows. C. KREUL is awarded the “Jobstar” for the region of northern Bavaria.
2000 C. KREUL is elected “ Entrepreneur of the Year 2000” and “The Best Entrepreneurs Under The Sun”.
2001 In a move to expand its strategic concept C. KREUL launches the second building site as a forward-looking investment. C: KREUL and tesa agree to share distribution channels.
2002 C. KREUL qualified for “Bavaria’s Best 50” title on the grounds of its high performance.
2003 C. KREUL receives the “TOP 100” award for innovators in family-run small enterprises n Germany. C. KREUL is member of the Environmental Pact of Bavaria: C. KREUL works for cleaner air and zero emissions, a suitable use of resources and applies an Eco-management scheme.
2004 C: KREUL and edding agree to share distribution channels.
2004 C. KREUL demonstrates its ability of production of high-quality products by the certification DIN ISO 9001.
2005 In May, C. KREUL presents the magazine Creative@Home at their international C. KREUL-House Fair. For more information check www.creativeathome.de
2005 Dr. Florian Hawranek, son of the owner Gertraud Hawranek, joins management and becomes Chief Financial Officer (CFO).
2006/2007 Strategic realignment. At the turn of the year, C. KREUL faced its future challenges with fundamental personnel restructuring: The owner and managing partner, Dipl.-Kfm. Gertrud Hawranek remains Chief Executive Officer (CEO). Wolfgang Müller and Gertraud Hawranek still take responsibility for the operative business. As Wolfgang Müller is the Chief Operating Officer (COO) he will be more involved in international transactions in the future. Dr. Florian Hawranek becomes Chief Financial Officer (CFO) being responsible for Finance, Human Resources and International Business. - The generational change has been succeeded.
2007 C. KREUL and the market leader KreativBücher frechverlag, based in Stuttgart, form a strategic alliance.

KREUL is the first German artists’ paint factory and produces with the seal of quality “Made in Germany”. In the year 2017 the owner managed family company looks back with pride on 179 years of tradition, innovation and quality. With its extensive line of merchandise KREUL accompanies artists, children and creative folks on their way through the fascinating world of colors.

© 2019 KREUL