'Creative design with colour is the best form of sustainability.'

Dear customers, partners and fans,

as managing director of the fourth generation of the family, I am proud of our company. A family business that can act independently and in a value-oriented spirit. That has employees who contribute on a daily basis to the fact that we recognise our responsibility in the world. Recognise because we systematically make our decisions in accordance with the sustainable aspects. And because we can say 'no' when it does not fit economically, ecologically or socially.

Our company headquarters and only location is Hallerndorf near Forchheim, in the middle of greenery, in the middle of the beautiful Franconia. This is my, our home.
Here we look out of the window and enjoy the view of the Franconian Switzerland. Here we are a part of a community and we bear the responsibility for the region. Here is the place where our employees and our local partners live. We know it, we appreciate it and we promote it.

KREUL is the oldest artist's paint factory in Germany. But we are modern in thinking and acting, and we deal with the challenges of the future. Traditional market rules are broken. Digitalisation is shaping the economy. The usage of resources is changing rapidly. And acting sustainably is the core task for us and the future generations.
We need to choose other ways to make the world more viable, liveable and fairer. In doing so, it would not help us to think in black and white.
More importantly, it's about showing your colours.

Dr. Florian Hawranek

Whether raw materials, packaging, processes, recipes or applications - we are moving step by step into the future. We tinker and evaluate, question and analyse. The good feeling always firmly in sight as the first German artists' paint factory. For the children, artists and creatives of future generations.