Who we are

We are the first German artists' paint factory. For more than 185 years, we have been developing, producing and selling paints for artists, kids and creatives in Franconian Hallerndorf. As an owner-managed company, everyone out of 100 employees matters. We exist in an industry that is geared towards lifestyle, and we are confirmed that to become successful, we, as a brand-name company, must be full of ideas and sustainable.

We can colour. We are colour.

History

A flair for colours, entrepreneurial spirit and thinking in generations. Take a look at the history of the family-owned company.
 

The founder

Carl Kreul. Artist, inventor and entrepreneur - learn more about the unique beginning of the first German artists' paint factory.

The brand

Knowledge of colours and colour skills meet three target groups and build up under a strong brand. Read here what makes KREUL so unique.
 

Our responsibility as a manufacturer of colors

As a manufacturer of liquid paints for children, artists and creative people, we make a promise to our customers every day: to reliably develop, produce and market products of high quality. We place great importance on product safety and continuously improve our processes. That is why we invest in our in-house laboratory as well as in energy-efficient and environmentally responsible production processes. Our ISO 14001 and FSC® certifications reflect our commitment to environmental management and responsible sourcing. As a family-owned company, our employees play a key role. Their many years of experience, strong connection to KREUL and unique understanding of colour help us fulfil this promise. We continuously develop our products and processes to meet high artistic standards. Learn more about how we work and what matters to us.
Read here about how we work and what matters for us.